Deborah Brown-Volkman
Career Coach | 50+ Social Media Influencer | LinkedIn Strategist
Partnership Opportunity - Career Coach Meets Workplace Influence
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My name is Deborah Brown-Volkman and I am a Certified Career Coach and Career Goals Advisor to executives in Fortune 500 companies.
I am a trusted authority in the career coaching space. As a career strategist, LinkedIn Live host, and 50+ social media influencer, I specialize in guiding professionals in reinventing their careers and finding fulfilling work. With an engaged audience of 13K+ followers on LinkedIn, and over 5M LinkedIn video impressions, I have built a community of professionals eager to learn about career growth, workplace resilience, and financial well-being. |
THE Economic Influence of 50+ Demographic
By aligning my video content with the preferences of your 50-plus demographic, YOU can tap into this market with trillions of dollars in spending power; leading to increased sales, enhanced customer loyalty, and a stronger market position, ultimately contributing to substantial revenue growth.
Highlights of this market:
Substantial Spending Power: Adults aged 50 and over contribute approximately $8.3 trillion annually to the US economy.
Wealth Ownership: Baby boomers, individuals born between 1946 and 1964, hold half of the $140 trillion in household wealth, underscoring their financial clout.
Growing Market Segment: With increasing life expectancy and aging populations worldwide, the 50+ demographic is expanding, offering a growing customer base for various industries.
Multiple Needs: This age group seeks products and services across multiple sectors, including healthcare, travel, technology, and luxury goods, providing companies with opportunities to diversify their offerings.
Brand Loyalty: Older consumers often exhibit strong brand loyalty, leading to sustained revenue streams for companies that effectively cater to their preferences.
Underrepresented in Marketing: Despite their economic significance, individuals over 50 are frequently overlooked in marketing strategies, presenting a chance for companies to differentiate themselves by authentically engaging this demographic.
Highlights of this market:
Substantial Spending Power: Adults aged 50 and over contribute approximately $8.3 trillion annually to the US economy.
Wealth Ownership: Baby boomers, individuals born between 1946 and 1964, hold half of the $140 trillion in household wealth, underscoring their financial clout.
Growing Market Segment: With increasing life expectancy and aging populations worldwide, the 50+ demographic is expanding, offering a growing customer base for various industries.
Multiple Needs: This age group seeks products and services across multiple sectors, including healthcare, travel, technology, and luxury goods, providing companies with opportunities to diversify their offerings.
Brand Loyalty: Older consumers often exhibit strong brand loyalty, leading to sustained revenue streams for companies that effectively cater to their preferences.
Underrepresented in Marketing: Despite their economic significance, individuals over 50 are frequently overlooked in marketing strategies, presenting a chance for companies to differentiate themselves by authentically engaging this demographic.
why build brand leadership on Linkedin?
LinkedIn is 50+ friendly. They respect the unique strengths of older professionals, such as reliability, strong work ethics, and adaptability. These traits are highlighted as invaluable assets in today's evolving work environment. This makes LinkedIn a perfect place to build your brand.
Why Partner with a LINKEDIN 50+ Influencer?
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Partnering with me, an experienced career coach and influencer in this demographic offers:
✅ Authenticity & Trust: My audience values real-world experience and insights from someone who has navigated multiple career transitions. ✅ Untapped Market Opportunity: Mid-career and senior professionals are actively seeking career tools, financial security, and workplace resources. They have disposable income and decision-making power. ✅ Variety in Influencer Marketing: The 50+ demographic is underrepresented in social media brand partnerships, yet they make up a significant portion of today’s workforce. This is an opportunity to reach them effectively. ✅ Engagement & Thought Leadership: My content resonates deeply with professionals who are committed to growth and change. |
my ideal PARTNERSHIP
My audience target is mid-career and senior professionals (ages 50+) who are navigating career transitions, leadership roles, workplace challenges, and professional reinvention. They are highly engaged, decision-makers, and actively seeking career growth solutions.
I inspire and uplift them with actionable career advice, helping them navigate challenges and achieve clarity in their professional journeys. My engaging content resonates deeply, motivating your audience to take bold steps towards their goals.
I look for companies and platforms that align with my career coaching expertise, LinkedIn optimization training, and workplace transformation focus. These could be B2B brands, HR tech platforms, career services, or productivity tools that cater to job seekers, professionals, and businesses.
My ideal partnership are companies that have a commitment to the 50-plus demographic. You are excited about this market and understand it's a lucrative and expanding market with trillions of dollars in spending power.
I inspire and uplift them with actionable career advice, helping them navigate challenges and achieve clarity in their professional journeys. My engaging content resonates deeply, motivating your audience to take bold steps towards their goals.
I look for companies and platforms that align with my career coaching expertise, LinkedIn optimization training, and workplace transformation focus. These could be B2B brands, HR tech platforms, career services, or productivity tools that cater to job seekers, professionals, and businesses.
My ideal partnership are companies that have a commitment to the 50-plus demographic. You are excited about this market and understand it's a lucrative and expanding market with trillions of dollars in spending power.
different ways i can promote your brand on linkedin
Content can be created with your input or solely on my creativity ideas and flow.
✅ Educational Content:
✅ Hosted Live Sessions and Webinars:
✅ Brand Positioning Through Thought Leadership Posts:
✅ Branded Career Development Series:
✅ Engagement With Your Company’s LinkedIn Content:
✅ Educational Content:
- Engaging posts, articles, and videos that provide career advice, leadership insights, and workplace strategies aligned with your company’s values.
- Content featuring real-world success stories from professionals using your products or services.
✅ Hosted Live Sessions and Webinars:
- Panel discussions and interviews with company representatives.
- Live Q&A sessions addressing career challenges, job search strategies, and leadership topics—building trust and engagement with your brand.
- Webinars tailored to mid-career professionals and executives, providing actionable insights on job market trends, career longevity, and professional development.
✅ Brand Positioning Through Thought Leadership Posts:
- Posts that position your brand as a leader in professional success, career growth, and employee well-being.
- Content showcasing your company’s upskilling programs, hiring initiatives, and workforce reinvention strategies.
- Engaging polls, surveys, and discussions that invite audience participation while reinforcing your brand’s industry authority.
✅ Branded Career Development Series:
- LinkedIn video series featuring your company’s resources, products, or initiatives.
- Weekly or monthly spotlight post on career trends, featuring your brand’s tools and insights.
- Dedicated career coaching challenge (e.g., "7-Day LinkedIn Optimization Challenge") featuring your company’s support in career growth.
✅ Engagement With Your Company’s LinkedIn Content:
- Commenting, sharing, and amplifying your LinkedIn posts to increase visibility and engagement.
- Encouraging my network to interact with your brand’s page and content.
Performance Numbers
My specialty is producing quality video content. Video is a top priority for LinkedIn.
Below are screenshots of views and engagement.
Below are screenshots of views and engagement.
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Achieved: 6,000,000 Views
2,100,000 Views
675,000 Views
1,221,000 Views
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773,000 Views
654,000 Views
237,000 Views
146,000 Views
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260,000 Views
112,000 Views
73,000 Views
328,000 Views
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What's It's Like to be a 50+ Plus Content Creator
I started making videos when I was 56 years old. Here's my journey throughout the years.
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Deborah Brown-Volkman
Career Coach | 50+ Social Media Influencer | LinkedIn Strategist
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Deborah Brown-Volkman is a Certified Career Coach and Career Goals Advisor to Executives in Fortune 500 companies. She has successfully coached clients in companies including Facebook, Google, Citibank, Nautica, Verizon, YouTube, and many others.
As an author of 8 books, trailblazer, social media influencer, LinkedIn Career Management Top Voice, and LinkedIn "New Job" Search Strategist, Deborah taps into over two decades of solid coaching experience empowering clients to find new jobs, new careers, and new ways of overcoming workplace challenges. Deborah brings knowledge and hands-on experience to the table. She is a mix of data and intuition; both spiritual and practical. You will be partnering with someone who is doing the work she was born to do. |
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