“I can't thank you enough! In three months, I have a new brochure, business cards, changed my web site, and have lined up a networking meeting where I am very confident in the new materials I will be bringing. I also have three professional offices waiting to receive my new materials, and I have set up meetings to distribute the information to them all.” (Robin Maier, ADD Coach & Consultant & President of Time For You Coaching, Tampa FL)
“I just spent time on your web-site. WOW!!! How long did it take to get it to where it is? You have so much information and so many resources, it's just great. I am grateful to be following in your footsteps as I develop a site as thorough and easy to use as yours.” (Christine Kloser, Life Coach & President of New Entrepreneurs and Love Your Life, Los Angeles, CA)
(Want to make coaching your next career?)
As an Experienced Professional Coach who is the President & Founder of Surpass Your Dreams, and the Author of the first marketing book written exclusively for coaches Four Steps To Building A Profitable Coaching Practice, I Can Show You How To Start Your Practice, Build It, And Become A Full-Time Coach.
Do what you love for a living...
I know that starting a coaching practice is not easy. You worry if you are opening the right business, if you will find a way to position yourself to the world, and if you will make money. You wonder if you have the right credentials, or if you will be able to catch up to the more experienced coaches in the profession. You face fear, procrastination, and uncertainty.
I know what it is like to grow a profitable coaching practice, and have prospective clients understand your passion so they will hire you. I know what it is like to work in the corporate world during the day, coach clients in the evenings and on weekends, and take coaching classes at night. I accepted the challenge so I could move towards doing what I love (coaching) full time. I know what it is like to be financially successful as a full-time coach. It’s possible once you know how. I can show you the way.
Trying to build a coaching practice by yourself is a daunting task. When I first began, I believed I could do it myself and find resources, coaching buddies, etc. who would make my journey easier. Big mistake! I see how my practice would be making even more money today if I would have enlisted the assistance of a coach earlier in the process. Having the support of someone who has done it before can make the difference between coaching as a hobby, vs. coaching as a profession. My goal is for you to have coaching as your profession.
If you find yourself saying "I cannot afford a coach." Ask yourself, "How can I not afford one?" If you are struggling with figuring out how to get into this industry, which marketing strategy to begin with, or how you are going to get clients so you can make this your full-time profession, your journey to becoming a coach or financially successful will be delayed if you are working through this alone. It takes a lot of courage to say “I am a coach!” Why go through the process of making this happen by yourself if you do not have to?
I’VE CREATED A FOUR-STEP ROADMAP TO GUIDE YOU.
The First Step Is Define Your Target Audience. We will look at the type of people you naturally attract into your life. Who have you helped, who do you enjoy helping, and who do you want to help? Completing this analysis will produce the exact description of the people you will be coaching.
The Second Step Is Develop A Program Your Target Audience Will Pay You Lots of Money For. Together, we will create a program specifically designed for your target audience, one that will showcase your knowledge and expertise. You will have a program that makes sense to people, one you can explain easily, and something concrete people will pay you for. You will be amazed at how simple this process is.
The Third Step Is Design Your Marketing Strategy. Marketing is simple. Marketing is straightforward. You do one thing and you get another. The confusion comes in when you are trying to figure out which thing to do first, or you are trying to do everything at once. Don’t try to figure out how to do this alone! It is expensive, time-consuming, frustrating, and much easier to learn from someone who already knows how to successfully market a coaching practice.
The Fourth Step Is Discover How To Sell. You cannot make money as a coach unless you ask potential clients for their business. This does not mean that you have to be pushy. It means being yourself. It’s telling clients what you can do for them, and asking whether they are interested. If they say, “yes,” you sign them up. If they say “no,” you thank them for their time. Selling can be this simple. I will share my secrets with you.
Some Of The Things I Will cover In My Four-Step Roadmap:
- The top things you need to start your coaching practice right
- How to select a niche that will bring you both fulfillment and profit
- How to create an effective elevator speech that will leave potential clients wanting more
- The three most important things you need to know to successfully market yourself
- How to become masterful at both marketing and selling
- How to get clients
- The one thing you need to know to fill your practice effortlessly
- How to have a web-site that will give the world access to your services in 90 days or less
- Foolproof way to book speaking engagements
- How to set your coaching fees
- How to accept credit cards so you do not have to chase checks from non-paying clients
- What to do and say on complimentary calls
- How to create e-books, e-courses, e-newsletters, and other passive revenue generating programs that can bring you revenue while you sleep
- How to automate, prioritize, and organize your coaching practice
- The top 6 things you need to know to become a full time successful and profitable coach
- Access to a Client Only page that contains coaching agreements, client forms, programs, and resources I have colleted since I started my coaching practice in 1998
- And, much more!
Want to learn more about the 4 steps? Click Here for a free and introductory teleclass you can download and listen to find out more.
“I have gotten so much out of us working together. You are a great coach. Having you as my mentor coach has been truly enlightening. You’ve modeled the role of a coach whose sole purpose is to help clients reach their goals quickly. Your strengths and intuition have been so accurate. You are an inspiration. Thank you for helping me go from being a new coach, to a coach who is working with clients.” (Eileen Ilardo, Life Coach, Long Island, NY)
“I love your new programs and web page. I am still in my process of becoming who I am meant to be, and your words of wisdom are with me everyday. You are a lightning rod and a role model as I watch your business grow. Thank you for your guidance and support.” (Elizabeth Ebaugh, Life & Wellness Coach, and Co-Owner of of Bubbling Springs Holistic Health Center, Silver Spring, MD)
“I want to thank you for being my coach, for your guidance, suggestions, and expertise. Before we started working together, I was trying to define my target audience and my niche. By asking the right questions, you guided me through a process in which I was able to get more focused and clear about what I was trying to define and who I wanted to help. Now, my niche fits like a glove. Thank you very much.” (Bonnie Schizzano, Inner Fitness Coach, Long Island, NY)
Note: In addition to my years of experience in helping coaches build profitable practices, I am also a Professional Certified Coach (PCC). This designation is given by the International Coach Federation (ICF), which is the regulatory body and the gold standard in the world of coaching. The PCC designation means I have demonstrated high ethical standards, and have met rigorous coaching requirements based on education and professional coaching experience. This also means that I can help satisfy your mentor coaching requirements when it’s your turn to go for credentialing from the ICF. I can also give you insight into what the testers are looking for, and the best way to prepare for the exam. The ICF credential is important because it is known worldwide as the only coaching credential issued by an independent organization which is un-affiliated with or swayed by a coach-training schools ideas or curriculum.
Find Out More About My Four-Step Roadmap In My Best-Selling Book Written Exclusively For Coaches.
"Deborah proves that with hard work and focus you can build a successful coaching practice. This book is a clear and concise guide to niche-marketing for coaches.” Talane Miedaner, Best-selling author of Coach Yourself To Success
"I loved the way Deborah told her story of how she built a profitable coaching practice that clearly demonstrated a coaching business can be built with persistence, commitment, and determination. This is a great book with a lot of valuable information from a master at doing what she does best.” Sandy Vilas, Master Certified Coach and CEO CoachInc.com
“This is a great book. Thorough, professional, and easy to read. Four Steps To Building A Profitable Coaching Practice is a must-read for any coach who wants to grow and enhance his or her coaching business--gracefully.” Judy Feld, Master Certified Coach and President International Coach Federation (ICF) 2003
"Personal experience makes the difference. And, the best way to learn is from other people's experience. Four Steps To Building A Profitable Coaching Practice uncovers the most direct path and takes the guess work out of what to do next." Will Craig, MA, President, Coach Training Alliance and Past President, International Coach Federation-Denver
“This book is excellent. It’s packed with a mentor-coach's encyclopedia of wisdom, advice and information. I wish I had known about it when I was working with beginning coaches. Heck, I wish I had written it. Deborah has lists of all the suggestions, techniques, tips, and how to's I ever gave a coach PLUS many I never mentioned. Wow, this one needs to be in your library.” Shirley Anderson, Master Certified Coach, and Creator of the Coaching Salon
Click Here To View How You Can Have Deborah Brown-Volkman Walk You Through This Book. There is a free and introductory teleclass you can download and listen to on this page.
Additional Coaches Programs:
Below are additional programs to help you on your journey to becoming a coach or growing your practice while you are there.
COACHING SEMINARS (For people who are thinking about getting into the profession.)
- Do You Want To Get Into Coaching But Need To Know More About It First Before Making The Leap and Commitment?
- Do You Want To Know What The Profession is Like, What Schools To Go To, Or How You Can Make Money In This Profession?
- Do You Want To Know How To Build Your Practice And Get Clients?
- Do You Want To Know The Six Steps to Becoming A Full-Time Coach?
Find out everything and more about the coaching profession and how to grow a profitable coaching practice from an established, successful coach who will share her secrets, techniques, and lessons learned with you.
Click Here To Find Out More.
DO YOU WANT TO BE A CAREER COACH? (This is a specialized program for those who want to become a career coach.)
Learn what it takes to be a successful Career Coach from Deborah Brown-Volkman, PCC, veteran professional coach, author of several books, and leader in the coaching industry.
Click Here To Find Out More.
CUSTOMIZABLE NEW CLIENT COACHING INTAKE FORMS—$19.95
(This is for coaches who don't have the best intake package and want one.)
Is your intake package done yet? Has this kept you from working with your first client? Or, if you have been coaching for a while, do you have all your client intake forms prepared and ready to go? One of the hardest tasks of being a coach is having all your forms in place when you are working with new clients. And, how you handle the client in the beginning of the relationship sets the tone for the entire relationship. Forms include a Coaching Agreement, Pro-Bono Coaching Agreement, Client Data Form, Client Weekly Prep Form, and Credit Card Authorization Form that you can tweak easily and use within minutes. These forms are a result of years of client’s requests, personal reading, and my thoughts on what is the best way to handle the intake process. Make sure you start out the coaching relationship right! These forms will have you come across in a professional manner and can be the foundation of the trusted relationship you will have with your new client.
To Purchase Your Forms, Please CLICK HERE
PR COACHING: GET YOUR NAME IN PRINT!
GAIN WORLDWIDE MEDIA EXPOSURE IN 90 DAYS OR LESS.
(This is for coaches who want to use the power of public relations to spread the word about themselves and their practice.)
- Do You Want To See Your Name In A Newspaper Or Magazine?
- Are You Unsure Where To Begin Or Do Not Have The Time To Do The Work Yourself?
- Would You Like An Experienced PR Coach To Show You What To Do Or Do The Work For You?
You've heard that being mentioned in the media helps you build your reputation as an expert. You may have even read the "gurus" tell you how to "get millions of publicity for your business" but are low on concrete information you can use to make this happen, or the information is confusing to you.
As an expert who has been quoted numerous times in The Wall Street Journal, The New York Times, The Chicago Tribune, and Fortune Magazine, and who was the Public Relations Manager and Chair of Coachville’s PR Task Force responsible for creating a public relations program for CoachVille (CoachVille is the largest and fastest growing coaching organization in the world), I can show you how easy it is to build your PR program or I can do the work for you. See my Media Mentions page for the full listing of where I have been quoted.
Click Here To Find Out More.
Some Certifications and logo's...
Note: YOU WILL HAVE TO CLICK ON THE CONFIRMATION E-MAIL you receive from Surpass Your Dreams in order to receive the times for your complimentary call. Your e-mail address and personal information will be kept strictly CONFIDENTIAL and will NOT be shared with any other party or mailing list.